Our aim is to build a team capable of creating, designing and manufacturing a wide range of craft products that bring joy, creativity, happiness, harmony and a life full of colour.
Communicate product value.
Create an immersive experience space: Open brand experience shops in the city's core business districts, where craft products are displayed according to different themes and life scenarios. For example, create a ‘cosy bedroom’ scene, displaying hand-embroidered bedding, creative lamps and other products designed and manufactured by the team. At the same time, an interactive experience area is set up to allow customers to personally participate in the production process of simple craft products and feel the charm of the products.
Conduct online marketing activities: Use social media platforms to create beautiful product promotional videos and graphic content to tell the creative stories and production processes behind the products. Regularly organise online lucky draws, creative collection and other activities to attract users' attention. Co-operate with famous bloggers and online celebrities for product promotion. For example, it cooperates with a home life netizen to show the team's products in his video, which attracts a lot of fans' attention and purchase.
Organise themed events: From time to time, we organise themed exhibitions and cultural festivals of craft products and invite the public to participate. For example, the ‘Colourful Craft Life Festival’ was held, in which a number of craft product display areas, production workshops and performance stages were set up at the event site, allowing people to experience the joy and creativity brought by craft products in all aspects. At the same time, it co-operates with communities and schools to conduct craft product making courses and public welfare activities to convey the concepts of happiness and harmony embedded in the products.